Who doesn’t know about Burger King??? All those who love the burgers definitely know about burger king. But in Indonesia, burger king has not spread. Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King.
“Have it your way and It takes two hands to hold a Whopper”
Yap!! It was one of Burger King’s slogans… Do you know about Burger King’s strategy?? Burger King use Marketing Mix Strategy.
From the product, The Company’s products are different from those of the competitors in terms of quality, size, and preparation. Burger King’s patties are cooked by flame broiler.
Products introduced one of which is Whopper Burger, which they call as “better than any burger”.
From the place, that we know Burger King always looking for a strategic location to attract its target customers which are the youth.
From the distribution, burger king open stores in various countries.
Hmmm… How about the price??? Burger King’s prices are slightly higher than those of its competitors, but don’t worry, burger taste better than its competitors. According there will not be a price war as consumers are favoring quality over price.
After we know about its strategy, we will find out about its Innovation.
Burger King seeking to become more innovative and creative it would benefit the company in generating bigger profits and productivity. Burger King would stay competitive to survive the fast food industry. Burger king improve French fries concentrating on upgrading menu items within the quick-service industry. Burger King also makes a wide range of products that will be different from competitors, the burger taste better than its competitors. It also makes a variety of new products.
Do you know the competitors of Burger King???
- McDonald’s – Largest competitor in fast food hamburger restaurants in terms of number of locations. Second largest competitor in fast food restaurants.
- Wendy’s – Third largest competitor in fast food hamburger restaurants in terms of number of locations.
That’s all about Burger King, from that, we could know about Burger King strategy and management to survive in fast food restaurants.
Let’s see burger king’s advertisement
By : Eduardus H