Let’s talk about Walt Disney!!
The first character of what comes your minds when you hear “Walt Disney”? If we hear “Walt Disney” certainly a lot of diverse characters, like Mickey Mouse. Disney is one of the world’s best known and creative companies. It has consistently created value for over sixty years.
Walter Elias “Walt” Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O. Disney, he was co-founder of Walt Disney Productions, which later became one of the best-known motion picture producers in the world. The corporation is now known as The Walt Disney Company and had annual revenue of approximately US$36 billion in the 2010 financial year.
Do you want to know about the mission??
Their mission is to be the world’s leading producer and provider of family entertainment and Eisner is steadily directed and loyal in his commitment to providing quality family entertainment.
Let’s discuss about the strategies!!
Walt Disney’s philosophy of providing family entertainment which focused on children, youths and adults has put Disney ahead of the competition. Since Walt Disney put the copyright protection on Mickey Mouse and other characters it’s hard for competitors to even get close. Eisner has created a corporate R&D group to encourage new ideas as well put movie budgets to certain target ranges. Additionally, Disney has plans to refocus its efforts on identifying good scripts and pursing budding talents within the industry. They also plan to create limited partnerships to help with the financial cost of producing a movie. Of course, to build an amusement park “Disneyland” is also one of their strategies to market their products
As we know, although the “Walt Disney” is big enough, it will continue to face obstacles and threats. There are so many obstacles that must be overcome as a new growth of the film industry, as well as the terms and philosophies are different in every country is making “Walt Disney” to think more carefully.
Hmm.. How about Strengths and Weaknesses???
The strength of the company is the loyalty of its brand and its talented management team and workforce, also organizational vision which gives employees a view of the future and something to believe in and something that can be realistically achieved.
Weaknesses??? Is it possible to major companies such as Disney have a weakness?? Of course!!
The weakness of the company is that of the expansion into new markets. They need to make sure they stay focused on the creativity and innovation of products and not over focus on expansion, If they over focus it could increase competitors market share.
Let’s see “Walt Disney” commercial 2013
by: Eduardus H