PUMA’S STRATEGY IN CREATIVITY

The foundation for our activities is PUMAVision – a concept that we intend to guide our work with its three core programs PUMA.Creative, PUMA.Safe and PUMA.Peace.

PUMA.Safe comprises our initiatives and commitment for environmental protection and improved working conditions that have been in place for many years now.They will be complemented by new programs, which focus on implementing cleaner, safer and more sustainable systems and processes within the supply chain.

PUMA.Peace supports the global Day of Ceasefire on September 21 every year through its initiative “One Day One Goal”, which aims at getting people to play football with the idea that the power of sports will unite people in peace. The initiatives of PUMA.Creative – creativity as the core competence of the brand – aim at bringing together artists and different organizations for a mutual creative exchange and offering them an international platform. We are delighted to announce a new long-term partnership between The BRITDOC Foundation and PUMA.Creative. We’ve created a series of awards providing financial support, creative counsel and industry recognition to international documentary filmmakers, whose creative storytelling highlights social justice, peace or environmental issues.We are committed to working in ways that contribute to the world by supporting creativity, sustainability and peace and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken.

This is additional video of one PUMA’s vision which is PUMA creative. This video tells us how they design their products in creativity.

Created by: nelly wijaya ( group 3)

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