Convenience Store – Circle K


53710“What else do you need?” .. This is the slogan of the circle k

Circle K is an international chain of convenience stores, founded in 1951, in El Paso, Texas, United States. It is owned and operated by the Canadian-based Alimentation Couche-Tard.

Since the 1980s, Circle K has been the largest company-owned convenience-store chain (i.e. of non-franchised stores) in the U.S. It was second in overall number of U.S. stores to 7-Eleven. However by 1989, it faced strong competition from convenience stores owned by oil companies, and Circle K declared bankruptcy in 1990.[2] By July 2010, Circle K had dropped to fourth rank in number of stores (3,455), then behind BP (4,730 stores) and Shell (4,630 convenience stores).

Hmm.. How about the management???

Circle K has marketing and merchandising programs are strong in meeting customer needs by understanding the patterns of thought, behavior, work and shopping patterns of customers in outlets Circle K.

In addition, close cooperation with supply partners to provide attractive prices for customers franchises Circle K. In success-owned big names Circle K, the franchisor also participated in site selection by doing market analysis, site selection, sales forecasting models and market strategy planning.

Do you know about the mission and vision??

At Circle K, the mission are “Creating a pleasant shopping experience through a selection of promotional products, creative activities, and create a safe and comfortable shopping.Creating an integrated work processes among the functions of the organization and continually improve human resource capabilities.

Circle K stores are known around the world for offering busy consumers a wide variety of quality products and services in a fast, friendly, and clean environment.

The vision “Circle K”, Become an expert in convevience store  with emphasis on customer satisfaction with the development of a network that is supported by robust systems and organizations.

Hmmm…. How about the “Brand Promise Circle K”???

For Customer: providing a pleasant shopping experience so that customers will be satisfied and come back again.

For Employees: make Circle K as a place to interact and forge unity so that it can grow and develop together.

For the Shareholder: delivering value and high profits for the development of the company so that it can be a convenience store of choice.

For Business Pertner: providing sales growth on an ongoing basis with a basis of trust and mutual benefit.

Do you know about the strategy “Circle K”??

  1. Store Set Up Support
  2. Marketing and Merchandising Support
  3. Grand Opening Support
  4. HR Development SupportSystem Support
  5. Business Consultation Support
  6. Financing Management Support
  7. Monitoring Support
    circle k seven eleven3f

by: Eduardus

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